Ten Predictions for Auto Industry in 2014
2013 has been a great year for the automotive realm, and we think that that 2014 is going to be as impressive as the last, but in ways that you might not expect! This year was a big one for high performance vehicles, including million-dollar performance hybrids with wild styling. This year will be about the trends set by those cars making their way into lesser markets. We’re not fortune tellers, but we can read a tea leaf or two. Here are our predictions:
Copycatting Design Trends
Year after year and decade after decade, the automotive industry has proven to be a field of copycats. We see plenty of Ferrari in the Scion FR-S, Chevrolet Corvette Stingray, and Jaguar F-Type. The aggressive styling of top-tier vehicles will continue to make its way down to lesser cars, as clean simple lines start to disappear.
Marketing Push for Autonomous Cars
The autonomous cars are coming, with Google promising them within five years and Nissan the same by 2020. The automakers want you to be on board with self-driving cars before they ever arrive. States will weigh in on autonomous regulations in their own way, but for those states against self-driving cars, there will be a huge PR push to get ordinary citizens behind the idea before one ever leaves a dealership.
Partial Automotive Autonomy
While a fully autonomous car is a few years off, we already have features that intervene, like distance-aware cruise control and collision prevention systems. Combine that with an active lane departure warning system and you have the “super cruising” concept. Super-Cruise is a system where a driver can engage a highway-only autopilot using the dotted lanes and the vehicles around it. These features are coming, and it is only a matter of getting them past safety regulators.