Survey: Car shoppers want better fuel economy, here's why

Two thirds of car buyers expect their next model to provide much or somewhat better fuel economy, based on the latest survey by the Consumer Reports National Research Center. And it turns out fuel prices aren't the only key motivator.

Around one quarter (28 percent) of those interviewed said they don't expect fuel economy will change when moving from their current vehicle to their next one, while just 5 percent expect somewhat worse or much worse fuel economy. Considering most consumers are looking at a same-sized vehicle or larger, expectations are high for the next, new vehicle. Likely, some compromises in size, power, and price may be necessary to achieve such goals.

As we have seen in past surveys, elevated gasoline prices have consumers feeling pain at the pump. But beyond fuel costs, there are other real concerns that will shape future buying trends, as listed below.

Men and women agree on the importance of lowering fuel costs, but we do see some differences in other motivations to buy green. For instance, men have a 6-percentage point higher interest in the latest fuel-saving technology, as do consumers aged 45 years and older relative to younger consumers. On the other hand, women place a higher value on environmental friendliness (8-percentage point difference) and concerns about foreign oil dependence (9-percentage point difference).