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Rolls-Royce Considering Super-Luxury-SUV

If you were a player in the performance-luxury car market, you’d be crazy not to produce an über-SUV. As we have seen from the Range Rover Sport and Porsche’s Cayenne, these vehicles have been, and continue to be, in high demand. Reports now suggest that Rolls-Royce is looking to join the party, and all we can say is that it was only a matter of time.

Following confirmations of both a Bentley SUV (concept form seen below) and the Lamborghini Urus, Autocar learned that Rolls-Royce was weighing the same considerations.

PHOTOS: 2012 Bentley EXP 9 F Concept

The UK-based auto publication caught up with Rolls-Royce boss Torsten Muller-Ötvös, who claimed that inquiries by customers combined with the strength of the luxury-SUV market have led to the brand considering the production of an SUV.

Rolls-Royce Considering Super-Luxury-SUV

Muller-Ötvös stated that the question was not, “whether [Rolls-Royce] should do it,” but rather, “whether it fits with the image and brand of Rolls-Royce.”

“What I can say,” he continued, “is that we are currently investigated whether Rolls-Royce can carry such a vehicle– but that nothing is decided.”

RELATED: CEO Confirms Lamborghini Urus for Production

No timeline has been set, but considering that Bentley has joined the SUV fight, the motivation for Rolls-Royce to produce an SUV is certainly there. Consider this a matter of “when?”– Not “if?”