The Most Popular Car Colors, Brands and Styles by Gender
Did you know that men prefer red cars more than women? Or did you know that women prefer silver and beige as their favorite car colors? A company called iSeeCars out of Woburn, Massachusetts, compiles millions of used car listings and they are able to analyze the data. For this study on gender and vehicle color preference, iSeeCars compiled 30 million listings, and hundreds of thousands of inquiries to dealerships. They looked at the data, and here’s what they found.
Like we said, red was the favorite for men, and silver was the favorite for women. For men, red carried a 12.3% bias, followed by orange, black, white, green and gray. If you recall our previous coverage on the most popular car colors in America, white is the runaway favorite color choice for pickups.
For female buyers, silver led with a 9.3% bias, followed by brown, gold, begie, blue and yellow. According to iSeeCars co-founder and CEO Phong Ly, the color preferences has a lot to do with the types of vehicles that buyers are interested in.
“We’ve found that female buyers prefer small-to-mid-sized cars,” said Phong, “women also prefer Korean brands like Hyundai and Kia, which explains the silver and beige preferences.”
Conversely, more exciting cars command more exciting colors. “Once you start to drill down through the data,” explained Phong, “you find that orange cars make an incredibly small portion of cars — less than one percent — but the most popular body type for orange is sportscars.” The lesson here: Men buy more sportscars and want them in loud colors.
The data reveals far more than just colors —like the fact that men are far more likely to buy an American or British car, and that those cars have a higher probability of being luxury vehicles.