Infiniti PR Boss Talks Future Tech, Halo Car, M3 Competitor
We’ve been following what Infiniti has been up to in the past year. From the all-new Q50 sport sedan to an entirely re-imagined naming system, there is a lot going on. To get the latest on what the Japanese luxury brand is up to, we caught up with Kyle Bazemore, Senior Manager, Infiniti North American Product Communications. For a PR guy, he is refreshingly straightforward and flippant. Here is what he had to say:
BoldRide: The Q30 is a very unique car. Talk about the inspirations for the Q30 and what elements might make its way to a production vehicle:
Kyle Bazemore: Basically for that car it’s a design vision it’s a future vision for a future compacts for Infiniti. It might be a more compact car but on the interior it doesn’t – it defies categories – just because you have a smaller car doesn’t mean you have to have a smaller car. But this combines several different vehicles into one hatchback-coupe that rides high.
That car is very close to what a production car could look like. The design elements are Infiniti signature items that you can see on the actual car
Do you see the subcompact luxury market as the next big thing?
It’s certain that segment is forecast for significant growth. The segment is crucial for China and Europe. It’s just one part of the overall expansion of the Infiniti portfolio. We’re committed from next-gen version to current versions of everything we currently have but adding new cars at the top end of our line.
Lets talk about the Q50. It is a striking new car. What was the benchmark for this car? What cars did you target when designing this vehicle?
I don’t want to give you a PR bullshit answer, when our guys were looking at this category they had guns sight on a couple different German brands. It’s a little step above the G Sedan that it technically replaced. It’s enough of a step up that it kind of left room for the G to continue.
There is one feature that you have been promoting that piqued my interest. The ability for the Q50 to detect a crash two cars ahead. How does it do that?
For predictive forward collision, the radar system it looks at the car in front, but also the car in front of that. There’s a radar beam that bounces off the ground under the car in directly front and bounces up to the next vehicle ahead.