Is Dodge’s Future at Risk?
For all the history buffs out there, Dodge- as a brand- has been around since the turn of the century. It wasn’t until 1915 that the company officially started vehicle production and in 1928 was purchased by the newly formed Chrysler group.
But with this long and relatively successful run, could Fiat’s new partnership leave Dodge elbowed out of the Chrysler lineup? Maybe. A new report from Ward’s Auto suggests that with the mid-size Avenger leaving the lineup sometime next year, Chrysler has no plans at a replacement, and two other vehicles are set to follow suit.
Dodge’s Grand Caravan might be the first to go, dropping any sort of redundancy with the Chrysler Town and Country. And most likely the Challenger will be sent to the SRT lineup in place of a new Barracuda sometime in 2015-2016.
With all these changes in place that could leave Dodge with only four models left in the lineup, making them far less poised at competing with the likes of Ford or GM subsidiaries. While this news might be hard to swallow for some, in the end for Fiat-Chrysler, it’s all about sales.