Daimler Eyes Return for Maybach Ultra-Luxury Brand
Those in the market for ultra-luxury vehicles, like $250,000 sedans, may now have a new choice when selecting super-sedans. Maybach is a vintage car brand that was resurrected for the 2002 model year, only to be shuttered in the last several years. The brand was underwhelming despite the ludicrous price of its models– but word is Maybach is back, and here is what you need to know.
The Maybach car company was founded in 1902, building everything from diesel engines to rail cars, to the engines for the Zeppelins. Between 1921 and 1940, the company produced a number of extremely opulent road cars.
It was from this rich history of engineering and motoring that Benz’s parent company, Daimler, took inspiration when it debuted the Maybach 57 and 62 for the 2002 model year. The duo was later followed by the 57S and 62S, culminating with the $1 million Maybach Landaulet– featuring its unique rear-only convertible. The rest of the lineup fetched between $340,000 and $430,000, depending on the model.
Despite its rich pedigree, styling was rather anonymous in the new car market, and sales suffered. After more than a decade back on the market, Maybach only sold 3,000 units, closing up shop in 2013.
According to reports from UK’s Auto Express, Maybach may be making yet another return to the market. This time, it will be based on an extended version of the all-new W222-generation Mercedes-Benz S-Class, but would be sold above the the long-wheelbase S-Class, and even the high-horsepower AMG performance variants.
The extra-long wheelbase is rumored to be a full foot longer than the S-Class. It was not clear whether this was in reference to the standard or long wheelbase versions, putting the length of this new car between 213 and 218 inches long. Conceivably, this vehicle could be longer than 18 feet. Power will most certainly come from V8 and V12 powertrains, and the sedan could be joined by coupe and convertible options.
The new Maybach model will need to have much more compelling and dramatic styling in order to compete with target rivals Bentley Mulsanne and Rolls-Royce Ghost Long Wheelbase. No word yet on when we can expect to see the big body sedan with Benz roots, but when it arrives, expect it to carry a price close to $330,000.