How To Create Future Car Enthusiasts
Some time last year, CNBC ran a very informative and eye-opening story on why Americans are driving less. It delivered compelling explanations for the reason that the average driver is covering 8.9 percent less miles this year compared to last. It made us here at BoldRide wonder where this trend is going, and how that effects being an automotive enthusiast in the years to come. Here are ways to create new gear heads and foster that enthusiast bug in others:
Capture their imagination:
I was into cars well before I could ever own one. What captured my imagination was a DuPont Registry. It is like a Toys R Us catalog for adults. On the cover was a Mercedes-Benz CLK-GTR – an insane LeMans racer-for-the-road. I was smitten, but for others it could be films like Steve McQueen’s LeMans, or the vintage Road & Track short story, “A Nice Morning Drive.” These works do well to romanticize the automobile, and helped me become the gearhead that I am today. They will certainly light a fire in others.
Start a Project:
The price of a new Ford Mustang GT Convertible can deter many from considering buying a new sportscar, but you don’t need to get a perfectly new coupe to enjoy car culture. There are plenty of used sportscars, and even though Cash 4 Clunkers took a whole chunk of inventory off the market, you can still get your hands on all manner of used sportscar. How about a second-gen Ford Taurus SHO, or a C4 Corvette? It’s all out there, and parts are plentiful for American and Japanese cars. The best part? Older cars are simpler to figure out and easier to work on.
Attend a (Good) Car Show:
Plenty of ice cream shops and other businesses have a weekly ride night, where people bring out their prized cars, but for some enthusiasts, it’s a red herring. The novelty of these shows quickly wane, washed away by bowling shirts with flames on the sleeves, and Chevy Bel Air “trailer queens” that are restored so much that they are actually brighter than the day they left the dealership in 1957. A bunch of over-50s sitting behind their mid-life-crisis-on-wheels in a lawn chair week after week is no way to get the next generation into cars.