The Brilliant Mind Behind the Breathtaking Qoros Concept
When 22-year-old Jamie Barrett enrolled at Coventry School of Art and Design, he never thought he would be slated with the task of creating a flagship design for the brand-new Qoros automaker. The Chinese company is looking to make a splash with a unique new design approach and hired Jamie as soon as graduation, thanks to a concept he developed in part with the Qoros head designers.
The Qoros concept pictured here is that design. Approaching the market with a new angle, the concept is one of the most unique and creative new approaches we’ve come across in recent history. So, we stopped for a quick chat with the young designer to learn a bit more about what makes this concept so unique, and what to expect from Qoros in the future.
Boldride: When did you First Realize You Were Interested in the Auto Industry?
Barrett: I first realized that I was interested in the auto industry during my teens. Cars became a big part of my life, from playing Gran Turismo to going to car shows with my Dad, everything seemed to revolve around them, and from then on I just became more into cars and anything with an engine!
This then evolved with me loving to draw as well, so then I started to design cars. This is when I realized that I wanted to become an automotive designer, and from then on it was my goal to achieve this (which I now have). It has always been a passion of mine, and I am very lucky to be part of such a great company with a flourishing design department.
When Designing A Concept Such as the Qoros, from what do you draw your inspiration?
Barrett: I try to draw inspiration from other industries, such as the aerospace industry; jet fighters and military vehicles. They all interest me greatly as it is pure function over form, but somehow creates a design that looks fantastic. I tried to push the aerodynamic side of the styling, as I think this will be a big factor in car design in the future, I also looked at many vehicles that I have admired in the past and taken inspiration from them.
How long did the concept take you from start to finish?
Barrett: The whole design took a long time; the whole project was spread from December 2011 to June 2012 , so around 6 months. This starts with a research phase, which allowed me to understand the market that the vehicle was going to be used in, and see how trends were developing by understanding China in the year 2020. This stage then leads onto the design side, where I started to develop the vehicle using sketches and Photoshop to create ideas and themes for the vehicle, these ideas were reviewed weekly by Tim Pilsbury (lead designer Qoros Shanghai) and from there the ideas were narrowed down to the final concept, this then led to the modeling stage, which was around two months, and then finally onto the hard modeling stage, in which a fiberglass mould was taken and then prepped for paint and detailed parts to be put in. Everything was made by hand (which is incredibly challenging) the model then started to come together as a finished car.
The model was then presented at my degree show at the end of May to students and professionals from the automotive industry, both myself and the model received a lot of attention from the guests at the show, but was also great having Gert Hilderbrand and Tim Pilsbury there to support on the night.