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Automakers drop prices on 2012 models to boost sales

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After auto sales fell off a cliff in 2009, carmakers enticed customers back into showrooms by holding the line on prices – or even reducing them – for many redesigned vehicles, even as they added new features. The value-pricing trend continues for the 2012 model year. For example, the Mercedes-Benz M-Class crossover, the Honda Civic and the Subaru Impreza are all rebuilt from the ground up but have the same starting price as last year's models. And a number of redesigns sport a price cut (a few noteworthy models are below).