2013 Scion FR-S Sales: Not as “Slow” As You’d Expect
Toyota introduced the lovely GT 86 midway through 2012. Here in the U.S. we received a rebadged Scion FR-S, alongside its Subaru BRZ counterpart. Of course, the gripe that many “enthusiasts” had with these two cars was the lack of power. The 2.0-liter engine rated at 200 horsepower wasn’t exactly supercar performance.
In 2014, we still hear the naysayers — and Toyota’s been listening as well. While reports near the end of 2013 suggested we’d be seeing a more powerful FR-S/GT 86/BRZ, in a recent interview with Auto Express, Vice President for European R&D Gerald Killmann had a different view on the issue:
“A faster version of [the GT 86] would be at the top of most people’s wish lists, but like the cabriolet, it is hard to justify a business case to push either model into production based on the current sales.”
Like any vehicle, production of a more powerful or convertible variant costs automakers loads of cash in research, development and production, especially in a low volume vehicle such as this. But to say that Scion FR-S sales have been “slow” or a “disappointment,” as some outlets are reporting, just wouldn’t be factual — at least not in the U.S .
Take a look at the numbers for 2013 for cars relatively in the same segment as the FR-S/GT 86/BRZ (rear-drive, coupe):
Chevrolet Camaro 2013 (US): 80,567
Ford Mustang 2013 (US): 77,186
Scion FR-S 2013 (US): 18,327
Subaru BRZ 2013 (US): 8,587
Nissan 370Z 2013 (US): 6,561
Mazda MX-5 2013 (US): 5,780
Toyota GT 86 2013 (Europe): 5,079
Hyundai Genesis Coupe 2013 (Canada): 1,813
Subaru BRZ 2013 (Europe): 865
As you can see, the FR-S and BRZ sit at third and fourth respectively in total U.S. sales in 2013. Not “slow” at all, it would seem. Especially considering Scion projected yearly totals of “up to 20,000″ for 2013, and between “5,000-7,000″ for the BRZ — both of which were nearly met or exceeded (wardsauto.com). And through a partial sales year in 2012, the FR-S surpassed its projected figure of 10,000 by 1,417 (11,417 sales total).
So, while we don’t deny that Toyota GT 86 and Subaru BRZ aren’t reaching as many customers in Europe, U.S. sales seem to be right on par. Either way, we’ll have to wait and see if Toyota pulls enough cash together for a more powerful, or convertible variant in the near future.