Scion

Scion

Overview

Just as Lexus is the luxury division of Toyota, Scion serves as the 'youth' brand, trying to capture buyers interested in something beyond their parents' used Camry. The brand was launched in 2002 with the boxy xB model and small xA hatch leading to a small two-door sport coupe, the tC. No one had tried this before, and it proved to be a quick success. Scion uses an approach relatively unique to t...Read More

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