Ferrari

Ferrari

Overview

Recently voted the most powerful brand in the world by British research firm Brand Finance, there's no denying the emotional appeal of Ferrari. When a product from the factory in Maranello passes, sauntering or screaming, onlookers know what they've just seen is special. Such brand loyalty is a bit ironic, as company founder and namesake Enzo Ferrari notoriously disdained his customers, selling ro...Read More

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