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Importance of luxury homes in India

  • Every city has its prime localities where the ultra HNIs throng to buy residential property and flaunt their lifestyle.<p>Location – 25%</p>
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    Importance of luxury homes in India

    Every city has its prime localities where the ultra HNIs throng to buy residential property and flaunt their lifestyle.

    Location – 25%

  • Furnishing, architecture and interior decoration is relegated to the background when compared to the luxury address.<p>Interiors – 18%</p>
    2/7

    Importance of luxury homes in India

    Furnishing, architecture and interior decoration is relegated to the background when compared to the luxury address.

    Interiors – 18%

  • The size of a luxury home is considered to be as important as its address and interiors.<p>Size – 16%</p>
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    Importance of luxury homes in India

    The size of a luxury home is considered to be as important as its address and interiors.

    Size – 16%

  • The single most important dynamic driving the modern Indian ultra HNI’s purchase of a luxury home in India is location.<p>Exclusivity – 15%</p>
    4/7

    Importance of luxury homes in India

    The single most important dynamic driving the modern Indian ultra HNI’s purchase of a luxury home in India is location.

    Exclusivity – 15%

  • The ultra HNIs give a lot of importance to plan of the house so show off its space and interiors.<p>Architectural significance – 13%</p>
    5/7

    Importance of luxury homes in India

    The ultra HNIs give a lot of importance to plan of the house so show off its space and interiors.

    Architectural significance – 13%

  • Automation is considered to be an important factor while buying a new luxury home.<p>Automation – 8%</p>
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    Importance of luxury homes in India

    Automation is considered to be an important factor while buying a new luxury home.

    Automation – 8%

  • The price of the property is considered to be the seventh most important factor that the modern ultra HNIs consider while purchasing a luxury home.<p>Price – 5%</p>
    7/7

    Importance of luxury homes in India

    The price of the property is considered to be the seventh most important factor that the modern ultra HNIs consider while purchasing a luxury home.

    Price – 5%

Every city has its prime localities where the ultra HNIs throng to buy residential property and flaunt their lifestyle.<p>Location – 25%</p>
Furnishing, architecture and interior decoration is relegated to the background when compared to the luxury address.<p>Interiors – 18%</p>
The size of a luxury home is considered to be as important as its address and interiors.<p>Size – 16%</p>
The single most important dynamic driving the modern Indian ultra HNI’s purchase of a luxury home in India is location.<p>Exclusivity – 15%</p>
The ultra HNIs give a lot of importance to plan of the house so show off its space and interiors.<p>Architectural significance – 13%</p>
Automation is considered to be an important factor while buying a new luxury home.<p>Automation – 8%</p>
The price of the property is considered to be the seventh most important factor that the modern ultra HNIs consider while purchasing a luxury home.<p>Price – 5%</p>

For ultra HNIs it’s not just about owning a luxury home, it’s about the exclusivity that the address affords.
(Source – Top of the Pyramid report – Kotak wealth and CRISIL Research; Images - ThinkStock)