Yahoo Autos Harley-Davidson creates Serial 1 Cycle Company to enter the e-bike market
Harley-Davidson has created a sub-brand named Serial 1 Cycle Company to enter the e-bike segment. It hopes offering smaller and cheaper products will allow it to increase its profits by reaching younger buyers.
Every mobility start-up needs a utopian slogan, and Serial 1 is no exception: it aims to "change the way the world moves." It was founded by a group of cycling enthusiasts employed by Harley-Davidson, and every member of its executive team has previously held a top-level position at the motorcycle manufacturer. There's no word yet on whether its products will be sold in Harley stores, or if they'll be distributed in brand-specific spaces.
