Tesla teases the Model X, Honda hires Seinfeld and more in the Dash
What we're reading this morning about Tesla's next new car, Honda's Soup Nazi-referencing Super Bowl plans and fresh jobs in middle America:
Tesla teases Model X electric SUV [Tesla Motors Club] The dark silhouette above shows the outline of the Tesla Model X, the company's first SUV which it will unveil on Feb. 9. The teaser came from an invitation to deposit holders of the Model S, the electric sedan which Tesla has to put into production by July. The regular Model S holds seven people thanks to a pair of rumble seats in the trunk; will the Model X be so daring?
Honda plans a star-studded Super Bowl [AutoNews] Honda finally gets around to confirming it's behind a Ferris Bueller revival for the Super Bowl featuring Matthew Broderick and a CR-V instead of a classic Ferrari. It also reveals Acura will launch its own spot featuring Jerry Seinfeld and the Acura NSX — a car that's three years away from a showroom. I loved the NSX idea, but the last time an automaker went this big with a concept that far from production (the last-gen Ford Thunderbird) the thrill was gone by the time it arrived.
3 reasons why GM may have to give up on Opel [Forbes] Auto reporting pro Micki Maynard says what's on a lot of smart people's minds: the problems at General Motors' European Opel unit are so severe GM may be better cutting bait rather than spending untold billions for yet another turnaround.
Chrysler plans to hire 1,200 in Illinois [Wall Street Journal] The good news for Illinois and other states home to Chrysler plants is that the automaker will be adding thousands of jobs over the next few years, including 1,200 workers to build the new Dodge Dart. The stranger news is that the new workers will be paid $15 an hour and work a four-day, 10-hour shift— a way Chrysler says it can boost output and cut down on overtime.
Michael Shank racing wins Daytona 24 Hours [From The Marbles/Yahoo] With Nascar driver AJ Allmendinger at the wheel for three hours in the finale, the Michael Shank Racing prototype won the Daytona 24 hours. Further back in the field, Porsche 911 GT3s dominated the GT class, taking the top three spots and led by Magnus Racing and the team with Andy Lally at the wheel for the finish. The biggest disappointment of the race: Audi, whose R8 GT cars struggled and never contended.