Ron Burgundy offers epic Anchorman tribute to the Dodge Durango’s glovebox

October 6, 2013
Ron Burgundy Dodge Durango
Ron Burgundy Dodge Durango

Famed Channel 4 news anchor Ron Burgundy returns to the silver screen this fall in "Anchorman 2," and what better way to convey the glad tiding of his arrival than with a little celebrity pitchmanship? Here's Burgundy in his first shot at using his sonorous pipes to extoll the wonders of a glovebox – one that happens to be attached to a 2014 Dodge Durango, and the launch of a series of Dodge-related ballyhooing. Sorry, rest of the global auto industry, but the man in the oxblood polyester three-piece suit has picked his tango partner.