Infiniti unveils Q50 Eau Rouge concept and wants to hear your feedback

January 14, 2014

Concept cars that offer hints at an automakers "future design" seldom meet reality. And when a production car based off said concept does arrive, it's inevitably grossly underwhelming and indistinct, like a man without his manhood.

Infiniti's Q50 Eau Rouge concept, however, doesn't appear too far fetched. That's because it isn't. It's a realistic attempt at a sportier version of its Q50 sedan, one that Infiniti created for the Detroit Auto Show to gauge reaction amongst the media and public.

Drawing inspiration from the brand's Formula One connection with Red Bull, an asset Infiniti never misses an opportunity to remind us about, the Q50 Eau Rouge could potential hit production as a limited edition, featuring a power output of more than 500 hp.

So why doesn't Infiniti just build it?

Well, public opinion is paramount, but it's not like it remains wildly detracted from the production Q50. Is Infiniti that insecure about its design language that it needs its back patting when it adds a few racier touches to a known quantity?

Regardless, my opinion as a member of the media and apparent human being is that it looks good. I like the carbon front splitter and rear diffuser, and I enjoy the fact that Chuck Norris could fit his entire head in the twin exhaust pipes. I like the suede steering wheel and the red accents. And if it did indeed feature over 500 hp, it could be a rather potent weapon — the type of car Infiniti, a brand without a halo car, desperately needs.

I'm not suggesting the Q50 Eau Rouge is that car, but it's a step in the right direction. However, to truly establish itself as premium, desirable brand, Infiniti needs to fully commit and have faith in the job that it's doing. Right now, that apparently is not the case.