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    Personal Branding Blog

    Personal Branding Blog

  • Details and Relationships Transform Small Sales into Big Business

    Salespeople and entrepreneurs alike frequently settle for small sales when in fact their sales could have been more frequent and larger in scale. Why does this happen and how may it be avoided?

  • Creating Waves for a Smooth Sale

    What is the image you have when you think about waves and a sale? I picture a speedboat out on the ocean with little wave streams following the flow. The imagery for me relates to business due to the fact that we now build followings online. So the question becomes do our connections follow our lead as if we were the speedboat? Following our lead refers to being attracted to what we have to say as well as what we have to offer. And if not, what is being missed?

  • Your Brand Revealed on Twitter Generates Revenue

    Incredulous looks come my way when I state Twitter is my all-time favorite business tool. Used correctly, it is quick, succinct and a very direct path to what you are after but in a follower pleasing way. Social media in general has created a level playing field for all to participate. When the correct usage is put into play, incredible opportunity comes your way.

  • At Last, Your Brand and Connect.Me

    Today's highly competitive and digitized world has really changed the game for brands, both business and personal. Though advertisements may still attract your clients' or customers' attention, these aren't enough to convince them to secure your services or buy your products. People are doing their research, asking for referrals and recommendations from people they know, and basically only buying from brands they trust.

  • Does Your Brand Rational-Lies?

    I'm hearing more stories about people being underemployed. And though underemployment is not "ideal' for someone who just obtained their Bachelors or Masters degree- being employed is better than not being employed. Just like the old sales saying goes "the best time to sell is when you just made a sale" - the best time to job hunt is when you have a job.

  • Interview Beyond Your Reach to Achieve Your Best

    You know in your heart that special job you want for your own to advance your career, but it is seemingly out of your league.  Stop.  Think again.  Ask yourself, “Is it truly out of my capability, or, with a stretch and helping hand will

  • Is Your Brand Positively Negative?

    If you've blogged or spent any time on Facebook, you've encountered people who will give a "positively negative" comment, comments that may to sound positive but end up sounding negative because of a word or phrase that they add in it. It affects those who post afterwards, like your comment or comment after a "positively negative" comment. Your connections can even show signs that they've been "worn down" by the emotion of that comment. Whether the positively negative person is blind to their negativity or they're trying to be witty or sarcastic, the bad impression is left for all. ...

  • Direct Sellers: Mobile Tips for Your Personal Brand

    Millions rely on mobile devices to communicate and handle all of their computing needs. Customers can receive text promotions, and all a consumer has to do is show that text in exchange for a discount. In fact, in our local Office Depot, all I have to do is show a competitor's ad on my smartphone and they honor the price of the advertisement if it's lower than theirs. Much business and many exchanges occur through mobile formats, and that trend will only grow. Mobile exchanges just like any exchange, if done poorly, can steer someone away from our brand. ...

  • Personal Branding and Online Reputation Management: Natural Allies

    I cannot think of two areas of the Web 2.0 with greater synergy than Personal Branding and Online Reputation. In fact, the importance of Online Reputation Management (ORM) for Personal Branding is such that it is highly improbable you will be able to negotiate your way to the top in the often turbul

  • Personal Brand M.D.

    This past weekend, I had the good fortune of attending a picnic in my neighborhood. Have I ever told you how much I love picnics? As I sat there consuming anything in sight, I struck up a conversation with a physician who, like me, was enjoying the barbeque. He began to tell me about an unusual expe

  • How to use the Rule of 3 for Personal Branding

    If you are not familiar with it then I suggest that you introduce yourself quickly. I believe that it is the most highly effective technique for disseminating information with a punch.

  • Direct Sellers: Customer Service is Your Brand

    Many companies of today focus so much on the sales and advertising, and in marketing their brand that they forget one very important part of it - their customer service. And though these other things are extremely important, they should also make sure to pay attention to customer service, since this

  • Net≠working

    I had the opportunity to attend two conferences over the past few weeks. It is often hard to know what to expect in terms of value derived by attending but I go anyways with an open mind looking for that something. The point in going is to network while picking up a few gems that you might be able to utilize when you get back to the office. For some reason, my antennas were up at both events and I was having a blast being a card-carrying member of this networking tribe.

  • Personal Branding in an Enterprise 2.0 World

    The progressive implementation of Web 2.0 technologies is ushering a new era for the world of business and work.

  • Almost Famous: Brand Building in the Music Industry

    Building a musical empire from scratch is a tall order. For every Lady Gaga, there are millions of other stories of talented yet incredibly eclectic artists who ended up - well - just incredibly eclectic. So what is the differentiator? What steps need to be taken to bring someone from talent to fame

  • THE Question You MUST Get Right in the Job Interview!

    As discussed in a previous blog ( Winning the Face-to-Face Interview by "leading the Witness "), in an interview you actually have much more power than you might think. Still, during the course of the typical job interview, either on the telephone or face-to-face, you can expect to be asked a series

  • Positively Share Your Personal Brand

    Social networking sites have truly changed the way people interact and communicate with each other. In the past, when you had some news to share, you called or texted people to announce it. Simply update your Facebook or Twitter account so that all your friends and followers can immediately know the

  • 12 Ideas to Keep You from Committing Personal Brand Suicide.

    1. Thou shalt not covet specific customers. Too many entrepreneurs are fixated on winning specific accounts that they become emotionally attached. You pin all of your hopes, dreams, company and brand on that…one…special prospect. Here is a tip I learned the hard way: Don't. Think instead about the overall quality of your sales funnel and your business plan. "Build it will right and it will come".

  • The Zen of Business and Branding Success

    I consider myself a "spiritual entrepreneur." Someone who deeply cares about giving back to the community, people, and world that supports me. It's just great Karma and Zen .

  • Follow the Bouncing Ball

    If you've job hopped a lot, you're in really good company. The average person changes jobs 11 times within 32 years, according to the US Bureau of Labor Statistics. Hence, your average tenure at one workplace will be slightly below three years, as reported by economist Chuck Pierret who has followed