Simone Wu


    Simone Wu is a seasoned beauty editor, and had worked the beauty beat for top women's magazines in Singapore for over 13 years. She has a soft spot for babies, books, and brunches, and in her free time, morphs into a film critic on Twitter. Find her on Instagram and Twitter @simonester.

  • Celebrity makeup artists share tips on making foundation look flawless

    We suss out the best tips we can find from today’s best celebrity makeup artists so you’ll won’t go out looking like a hot mess.

  • Peau Peau Beauty: A dedicated online beauty store for sensitive Asian skin

    We speak to founder Cheryl Yong, to learn her vision for Peau Peau Beauty and how it can help sensitive skin sufferers.

  • 7 former beauty editors share their best beauty tips and picks (Part 2 of 2)

    In the final feature of this two-part series, here are seven ex-beauty editors, including myself, with beauty advice we live by and products we can’t get enough of.

  • Orbis Defencera, the moisturiser skincare product that you consume orally

    SINGAPORE — Why apply skincare when you can drink it? Japanese cosmetics brand, Orbis, has launched its first oral skincare, the Orbis Defencera (S$54 for a box of 30 sachets), which has been proven to keep your skin moisturised from within.

  • Part 1: 6 former beauty editors share their best beauty tips and picks

    SINGAPORE — These individuals get access to the latest beauty launches, cosmetic science breakthroughs and top beauty experts. New beauty products dropped on their laps—every day, and they could, very well, go through a couple years without shopping for beauty stuff. I’m talking about my fellow ex-beauty editors from the magazine publishing industry.

  • Sun protection for the scalp: Are you missing this important beauty step?

    SINGAPORE — The easiest, fuss-free skincare tip that anyone can follow is to always use sunscreen consistently. What many people don’t realise about sun protection is that you need to apply sunscreen everywhere. And not just on commonly forgotten areas like your ears, nape, décolleté and calves, but also on your scalp.

  • Why cleansing your skin at night is the most important skincare step

    SINGAPORE — You have probably read about many different important skincare steps that you must do and cannot skip. And I’m here to tell you that the absolute most important skincare is simply cleansing your skin properly at night before you go to bed.

  • One easy way to help manage workplace stress

    SINGAPORE — Picture this: you just came out from a 3-hour-long meeting that overran for two hours, and wasn’t the least helpful to any work process/projects, and because of this, you missed your lunch date, (and worse, ate lunch with your superiors during the meeting), and now, you don’t have enough time to complete your work, which was due yesterday.

  • Liht Organics: The Singaporean luxe organic makeup brand to know now

    SINGAPORE — Liht Organics was born out of financial planner Nerissa Low’s personal struggle with acne. Her acne breakouts became so bad that she needed steroid injections, and her skin only cleared up after she started using organic skincare. Naturally she wanted to complete her beauty routine with organic makeup but was disappointed by what was available. She couldn’t find good quality ones, and decided to start her own organic makeup brand.

  • Review: The lightweight YSL Beauté Vernis À Lèvres Water Stain that feels like water on your lips

    SINGAPORE — Lip stains are perfect when you just want enough lip colour to look pulled together but are not interested to spend 15 minutes perfecting your lips.

  • Happy Chopard Bigaradia: An eco-friendly, luxury fragrance that smells like joy

    SINGAPORE — In the hustle and bustle of life, everyone’s looking for a way to smell the proverbial roses, and to inject a little more joy into their daily lives. Joy means many things to different people: Whether it is going JOMO (joy of missing out), Marie Kondo-ing your apartment (or even the people in your life), caving out some free time to eat the food you enjoy, a short vacay over the weekend in the nearby islands, or simply carrying an aromatherapy blend in your bag for on-the-go zen.

  • A realistic guide to cleaning your makeup brushes

    SINGAPORE — Hello, my name is Simone, and I haven’t washed my makeup brush for six months. (I can picture my friends in the beauty industry screaming “Shame!” in my face.)

  • The right way to use face mists on long haul flights

    Singapore — Simply misting your skin throughout your flight is not going to keep your skin moisturised. Here’s what you need to do for your skin, especially on long flights.

  • The most damaging skincare mistake almost everyone makes: It’s not skipping sunscreen

    Healthy skin may start with a consistent solid skincare routine. However, the key to beautiful skin begins with the correct skin assessment. If you follow the wrong skin diagnosis, you would only aggravate skin and possibly create more skin problems.