Online-only platforms are going offline with permanent spaces

The retailpocalypse started in 2010. It followed the 2008 global recession, with the parallel birth and rise of social media adding fuel to the growth of online shopping. Suburban and rural malls sat empty, underutilized or poorly maintained as the most affected brands lost their customer base in the squeezed middle class. Meanwhile, online retailers thrived without the overhead costs of a physical space. Nearly a decade later, the online-only platforms that disrupted retail are choosing to pay rent as an additional, unnecessary expense. There are items available for purchase in each space, but the stores' ultimate goal is to offer a tangible experience offline to their users or consumers.