For 2017, WPP subsidiary GroupM predicts $16 billion of ad fraud. Non-human activity, bots, and click farms are all sources of advertising fraud. By tracking advertising impressions on a blockchain, ClearCoin can identify which publishers are “high risk” and advertisers can adjust their budget accordingly.
Understanding the operation of blockchain technology and cryptocurrencies (e.g. bitcoin) can be daunting. Yet, they have become central to the discussion of investing and technology, so it’s time to dive in.