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The 8 plus-size fashion brands every curvy woman needs to know

Yahoo Lifestyle

The plus-size industry is booming like never before. Curvy supermodels like Ashley Graham and Oscar-nominated actresses like Gabby Sidibe can be seen gracing the pages of Vogue and fighting for representation in media and entertainment. Though some may claim we still have a long way to go, I am happy to report that there are now more plus-size shopping options than ever. Not only are big-box retailers like Target and Loft expanding their extended-size options, but there is a handful of new brands that are looking out for us curvy girls. This inclusive focus has sparked major events like theCURVYcon, which gathers hundreds of like-minded curvy women and men from around the world to provide insightful panels and offer a one-of-a-kind in-person shopping experience. The event will be live-streamed on Yahoo Lifestyle on Sept. 7 and Sept. 8.

From plus-size luxury sites to fashion-forward looks that won’t break the bank, I’ve rounded up eight awesome brands to shop this season. For more style inspiration, follow me on Instagram: @margieplus or my style blog www.margieplus.com

Yahoo Lifestyle will live-stream theCURVYcon 2018 on Friday, Sept. 7, from 5:30 p.m. to 7:30 p.m., and on Saturday, Sept. 8, from 9 a.m. to 5 p.m. Bookmark this link to tune in!

Read More from Yahoo Lifestyle:

It’s not your fault that you don’t love your body’: Model Alexa LaRosa on fashion’s dirty little secret 
‘Dietland’ actress Jen Ponton shares why fat women are more than just ‘the funny sidekick’
WWE star Nia Jax on how sports gave her confidence: ‘My body had its purpose’ 

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8 plus-size labels to shop this fall

The best retailers serving you the best plus-size fall fashion. (Photo: Dia & Co., Loft, Wild Fable, 11 Honoré, Eloquii, Curvy Sense, Simply Be, Rue 107)


If you are a young professional who favors an ever-so-cute preppy vibe with a little personality, this is the store for you. After an overwhelming amount of customer requests for the successful brand to extend its sizes, Loft launched a full-on plus-size department last September. Loft offers relaxed fashion for work or home, from classic tailored suits to separates to dresses. Sizes 0-26 (Photo: Loft)

Wild Fable

Wild Fable is Target’s newest in-house size-inclusive brand, and it is making waves in the plus-size scene. The line is super on-trend, featuring everything from Clueless-inspired two-piece plaid sets to great-fitting staples. Wild Fable is helping normalize the idea of creating styles for all sizes — and customers are responding amazingly to it. Sizes 0-26 (Photo: Wild Fable)

11 Honoré

New to the scene, this brand is giving plus-size fashion a luxury makeover. 11 Honoré launched last year and boasts the largest assortment of plus-size luxury wear online. This is the place to find a selection of high-end designer pieces in plus sizes, ranging from Jason Wu to Marchesa — with a lofty price tag to match. Sizes 10-20 (Photo: 11 Honoré)

Dia & Co.

If you want a personal stylist to help curate your wardrobe from some of the hottest plus-size brands and have it delivered right to your door, this is the site for you. Dia & Co. is a subscription-based service bringing accessible, fashion-forward clothes to woman of all sizes. The idea of the site is simple and effective: Once a new user signs up to create a profile containing things like size, style preference, and budget, a box is created by a certified Dia stylist and delivered directly to the customer. Once she tries on everything, she can choose what she likes and send back the rest. Sizes 14-32 (Photo: Dia & Co.)

Rue 107

Rue 107 is a lifestyle brand for woman who dare to make a statement. It is another size-inclusive brand that is full of bright solids and vibrant prints. With an array of must-haves curvy-girl, rule-breaking apparel like silhouette-enhancing two-piece sets and killer swimwear, these looks will have you shining bright anywhere you go. Plus, almost everything is made of a super-comfortable yet structured stretch material for perfect for all-day wear. Sizes 2-24 (Photo: Rue 107)


If you are on the lookout for runway-inspired fashion and business wear with a great fit, you should check out Eloquii. I am also excited to share that the brand now even offers an assortment of plus-size lingerie and large-size shoes (up to 13W). Eloquii consistently focuses on style, size range, and quality, with everything priced under $200. The once-online-only retailer has now begun to launch brick-and-mortar stores around the U.S. (six to be exact), offering its customers a full selection of fashionable on-site options. Sizes 14-28 (Photo: Eloquii)

Simply Be

After coming stateside from across the pond, Simply Be has provided an online space for plus-size and curvy women to shop popular trends in sizes that are not typically available to the mass market. Last spring, this U.K. native brand celebrated a global relaunch geared toward fashionable millennial shoppers. Amber Rose even did a summer edit for the brand, full of sultry body-con dresses and sporty must-haves. Sizes 8-28 (Photo: Simply Be)

Curvy Sense

This online e-tailer is only a few years old but is making an impact online already. With goods designed and manufactured in the USA, Curvy Sense is all about focusing on getting the fit right and knowing how to adjust the design accordingly. With everything from basics to fashion-forward pieces all with a price tag under $100, you can’t go wrong. Sizes 14-28 (Photo: Curvy Sense)


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