San Diego's beloved jingle from Mossy Nissan turns 30 this year. It first hit the airwaves back in 1988 and since then has been played literally hundreds of thousands of times.
SAN DIEGO, Sept. 11, 2018 /PRNewswire-PRWeb/ -- As a Thank You to the community for supporting their seven dealerships over those 30 years, Mossy Nissan is hosting a sing the jingle and win contest – "The Voice of Mossy Nissan." The contest runs through December 14, 2018, and offers the Grand Prize winner the chance to have their voice featured in a Mossy Nissan commercial, $1,000 cash and $2,000 to donate to the local charity of their choice.
In addition, during this Jingleversary celebration, Mossy Nissan is giving away tickets to fun events around San Diego for the next 3 months. And in an ode to the original Mossy Nissan commercial that aired in 1988, they will be giving away 80's memorabilia like vintage roller skates and neon sunglasses.
THE HISTORY OF THE MOSSY NISSAN JINGLE
The agency that handles advertising for Mossy Nissan is and was Advanced Marketing Strategies. Their President, Kathy Cunningham says, "We were looking for something with a Latin beat back in 1988 to catch the ear of the young, urban car buyer...a sound that would resonate with San Diegans. The inspiration for the original jingle came from Gloria Estefan and the Miami Sound Machine."
According to Cunningham, the General Manager of Mossy Nissan at the time was not convinced that the jingle was a hit. The agency suggested they go out on the showroom floor and stick the cassette in a car and play it. Once the song started playing, you could see the reaction. And the agency rep at the time said, "That about settles that." The rest is history.
Mossy Nissan Owner, Peter Mossy, reminisces about the longevity of the jingle, "We never thought it would have such an emotional hook with people. We've tried to update it over the years and people just don't want to let go of that jingle they've heard for decades. We really are blessed to have such loyal customers."
If there is any doubt the jingle has permeated the hearts and minds of San Diegans, just check the social media chatter. @Kye says, "I've had the Mossy Nissan theme song stuck in my head for about ten years now...", @sleepingfabian chimes, "Yo not gonna lie but the Mossy Nissan song is kinda (flame emoji)", and @SAVIORSELF1904 writes, "The one thing I learned from living in SD is that MOSSY NISSAN MOVES YOU."
General Manager Kenny Afshar says, "Our jingle was even included in the Union Tribune's Top 10 San Diego Songs of All Time List – coming in at number 10."
Mossy Nissan General Manager Kenny Afshar says, The best way to get all the information about the Jingleversary celebration is to follow Mossy Nissan on social media, or check MossyNissan.com for giveaways, updates, contest rules, fun blogs and videos. And most importantly we want to tell San Diego - Thanks for 30 Years!"
ABOUT MOSSY NISSAN
Mossy Nissan has been serving the San Diego community since 1982. Mossy is the premiere San Diego Nissan car dealer with 7 convenient locations; Chula Vista, El Cajon, Escondido, Kearny Mesa, National City, Oceanside and Poway.
ABOUT MOSSY AUTOMOTIVE
Mossy Auto Group is one of the premier Group dealers in Southern California. With 14 dealerships in the San Diego area including: 7 Nissan dealerships, Ford, Toyota, Honda, Volkswagen, Fiat, Alfa Romeo, now Mitsubishi. Mossy Auto Group offers the largest selection of new and pre-owned vehicles in San Diego, as well as offering a state of the art service department and collision center.
The Mossy family entered the automotive industry over 70 years ago. Mossy has grown from one dealership - with approximately 200 employees - to where they are today with fifteen dealerships and over 2,000 employees. They attribute this growth to the philosophy of the Mossy Family: all people deserve to be treated fairly and equally – with integrity and professionalism.