This business sells 'the full solution' to glamping
You want to go camping and be outdoors, but you want to be comfortable. So-called glamping has sprung up in the past few years as a best-of-both-worlds answer to this particular desire to combine luxury accommodations with the outdoors.
As adventure vacations increase in popularity, one recent report estimates the glamping market will reach revenue of $1 billion by 2024.
One of the latest entrants to the glamping space is Glampique, launched last month by David Levine, a veteran of the outdoor recreation industry, whose fully-furnished luxury tents cost $20,000 for both delivery and installation anywhere in the United States.
Levine calls the tents his company sells “the full solution.”
“It’s a good price point for a very luxury experience,” Levine said on Yahoo Finance’s YFi AM. “It’s also more experiential than a cabin or an Airstream because you’re outdoors, you’re in canvas, it’s breathable so it’s letting in the fresh air.
The fully furnished 12-by-18 foot luxury tent comes with a king-size bed, table, dresser and ottomans and to create airflow, there are vaulted 10-foot ceilings and five screened windows. And while you’re fully immersing yourself in the outdoor scenery of your weekend getaway, you don’t have to give up your technological comforts completely; each tent comes with an Anker phone charger.
In comparison, travel-trailer company Airstream’s lowest-cost product, the Nest, costs $45,900, while the Classic model costs $139,000.
Another differentiator for the luxury tent company is its target audience. On top of catering to the average camper, it’s also looking to reach global hospitality brands, lodging and Airbnb owners, event space owners and campground owners themselves.
“Glampique is perfect for business-to-business,” Levine said. For example, his tents would be a good fit for “a boutique hotel that’s looking for something they can charge $300 or $500 a night.” “You’ll make up the money in less than a season,” he said.
‘You don’t want Fyre Festival 2.0’
In the past year glamping has gotten some bad publicity, particularly in two documentaries about the failed 2017 luxury musical festival, Fyre Festival. (Some people paid more than $200,000 for tickets to the concert in the Bahamas.)
“If you want to get into glamping, it’s not as easy as it looks,” Levine said. “You don’t want Fyre Festival 2.0 for your company.”
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