Apple Releases Its Best, Most Expensive iPhones Ever
Apple announced a new trio of iPhones on Sept. 12, 2018.
The new iPhone XS is the latest offering from the tech giant, which hit a value of $1 trillion in August.
Other products unveiled include the iPhone XR and the Apple Watch 4.
Anticipation has been building since the last iPhone release, and Apple CEO Tim Cook did not disappoint on Sept. 12, 2018, when he unveiled the company’s newest iPhones and other products. The announcements were made at the company’s annual event, held at the Steve Jobs Theater on the Apple campus in Cupertino, Calif., which showcased the latest phone offerings from the tech giant: the iPhone XS, iPhone XS Max and the iPhone XR.
The iPhone XS Max is the biggest, most expensive iPhone to date. Apple’s iPhone products have been referred to as the main source of its success, enabling the company to not only quadruple its stock value in the years since Cook took over but also reach an astounding $1 trillion market cap.
Related: Apple Stock History Timeline — The Path to $1 Trillion
Here are the specs of the new iPhones, some of Apple’s costliest and most anticipated products ever:
iPhone XS and the XS Max
The XS and XS Max will be available for pre-order on Sept. 14, 2018, at $999 and $1,099 respectively.
The new phones deliver a larger display, better graphics and much faster performance. They also include the following features:
Size: The XS is 5.8 inches while the XS Max is a sizeable 6.5 inches.
Colors: gold, silver and space gray
Liquid resistant up to 30 minutes in two meters of water
Dual-SIM support means you will be able to have two numbers on one phone
Longer battery life, up to a half hour longer than iPhone X for the XS, and 1.5 hours with the XS Max
Quicker facial recognition technology
Wider stereo sound
3D touch pressure sensitive screen
iOS 12 software
Both phones come equipped with a 12-megapixel wide lens and a telephoto lens, whereas the front-facing camera uses a 7-megapixel lens. Moreover, the smartphones’ A12 bionic chip guarantees app performances up to 30 percent faster than previous iPhones.
Finally got my hands on the iPhone Xs Max. It’s big, like the iPhone 8 Plus, but feels alright. #AppleEvent pic.twitter.com/YccXpZerHF
— Lance Ulanoff (@LanceUlanoff) September 12, 2018
iPhone XR
The relatively more affordable of the new iPhones — at $749 — the iPhone XR will be available to pre-order on Oct. 16, 2018, and comes with the following features:
6.1-inch LCD screen
Camera is also a 12-megapixel wide angle lens
Uses the same facial recognition software as the XS
Also uses the A12 bionic chip
Longer battery life, up to 1.5 hours longer than the iPhone 8 Plus
Haptic touch instead of 3D touch
iOS 12 software
Video: 5 Things You Could Buy Instead of Apple’s New Expensive iPhone
Apple Watch Series 4
Though perhaps received with less fanfare than the iPhones, the newest Apple Watch is also getting attention for its upgraded capabilities, including being able to take an electrocardiogram of its user’s heart. Prices begin at $399. Other features include:
Colors: gold, silver and space gray
64-bit processor
50 percent louder speaker for better voice command capabilities
Edge-to-edge display screen
Related: iPhone X and the Best Product Launches of the Past 10 Years
Sales figures on these new products will help determine how well Apple stock will do through the end of the year and whether it can hold on to its trillion-dollar market cap value or push past that in 2019.
More on Apple
Apple Stock Quadrupled Under Tim Cook — Is It Too Late to Invest?
Apple to Hit $1 Trillion Thanks to Smaller Ideas — and Warren Buffett
This article originally appeared on GOBankingRates.com: Apple Releases Its Best, Most Expensive iPhones Ever