Is Ivanka Trump Wearing Her Line Again to Meet With Female Business Leaders?

Ivanka Trump is wearing Ivanka Trump again. At least that’s what it looks like in an Instagram she posted of herself with a group of promising female business leaders visiting the White House on Thursday. Eagle-eyed viewers matched the blue floral dress with one available from her clothing line at Macy’s.

The dress for sale at Macy’s has a choker style, while the one the first daughter is wearing does not, but the print of coral flowers on a dark blue background appears identical.

“Excited for the opportunity to meet with this year’s Fortune/U.S. State Department mentees today,” Trump wrote of the photo. “The Fortune/U.S. State Department Global Women’s Mentoring Partnership is a great example of public-private partnership between the U.S. Department of State and Fortune Most Powerful Women, providing women with the skills and experience to become leaders in their businesses, communities and countries.”

Trump has said she has no involvement with the company that bears her name since her father took office. Her brother- and sister-in-law are trustees of the company, while she and husband Jared Kushner serve as White House employees. But she continues to represent the brand on occasion, simply by wearing the items and being photographed everywhere she goes. It hasn’t happened very often in the first 100 days of Trump’s presidency, but every time it has been noted.

There were the nude pumps she wore at the inauguration. In February, she wore a wool coat from her line to attend a Supreme Court case with her daughter. In March, she wore a skirt from her spring collection as she exited a plane. Later that month, she sported an entire Ivanka Trump ensemble — floral midi dress, blue blazer, pink satchel, and nude pumps.

Since the backlash she received after the election, when a publicist plugged the bracelet Trump wore on a 60 Minutes appearance, she has been careful not to promote her brand in any overt way (unlike Kellyanne Conway). At most major events, she now wears the work of other designers. But some see the fact that the brand still bears her name as an unavoidable conflict of interest. A clothing boutique in San Francisco went so far as to file a lawsuit against Trump for “unfair competition” and “exploiting the power and prestige of the White House for personal gain.”

The New York Times‘ Vanessa Friedman outlined the conundrum of judging Trump for wearing her own line: “On the one hand, there’s something ridiculous about suggesting that Ms. Trump not wear whatever clothes are in her closet,” Friedman wrote. “On the other hand, her brand is clearly built on her image: Not just her name, but her face, and what she represents.”

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