FTC fines Lions Not Sheep, a far-right apparel company, more than $200,000 for replacing Made in China tags with Made in USA tag on their products

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  • A far-right apparel company Lions Not Sheep was fined by the FTC for replacing Made in China tags for Made in USA tags.

  • Lions Not Sheep sells apparel with far-right slogans like "Let's Go Brandon" and "#FJB."

  • The FTC ordered the owner Sean Whalen and the company more than $200,000 for misleading consumers.

A Utah-based apparel company known for selling far-right and pro-trump merchandise is ordered to pay more than $20,000 to the FTC for replacing "Made in China" tags with "Made in USA" tags.

Lions Not Sheep and its owner Sean Whalen was fined $211,335 by the Federal Trade Commission for making false claims that their imported merchandise from China was made in the US, according to a July statement from the FTC.

Lions Not Sheep became popular with far-right conservatives for promoting pro-trump, pro-gun, anti-Biden, and anti-mask messages on their products and on their website. Shirts that read "Go Brandon" or "#FBJ", can be purchased on their website.

According to the release, the FTC filed its complaint in May of this year, in addition to the hefty fine, Whalen and the company were ordered to "stop making bogus Made in USA claims and come clean about foreign production."

According to the complaint, Whalen posted a video on Twitter titled "Made In America!" with a Chinese flag symbol in which he stated he could conceal the fact that his shirts are made in China by ripping out the tag and replacing it with his made in the US tags.

The Commission voted 5-0 to approve the final order to charge Whalen and the brand for misleading consumers, per the release.

 

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