Dior debuts feminist T-shirts again, and they're probably pricey

Dior’s creative director, Maria Grazia Chiuri, is a feminist — that is clear. On Tuesday, Day 2 of Paris Fashion Week, Chiuri unveiled her second feminist T-shirt for the label, with a new slogan that riffs off of the 1971 essay “Why Have There Been No Great Women Artists?” by Linda Nochlin.

Nochlin’s essay is credited for jumpstarting the conversation on feminist art history, and attendees of the Tuesday Dior show were each were given a copy of the essay on their seats. Chiuri is certainly dedicated to making fashion fans think.

This is not the first time Chiuri has referenced a feminist writer in a Dior collection. In September 2016, during Chiuri’s debut collection for the storied fashion house, the designer created a stir by making T-shirts emblazoned with the phrase “We Should All Be Feminists,” a reference to a 2014 essay by Nigerian writer Chimamanda Ngozi Adichie. The shirt was instantly popularized by Rihanna, who was pictured wearing the shirt on her Instagram. Unfortunately, the T-shirt’s price tag was not nearly as accessible as Rihanna’s Instagram post. The shirts sold for $710, with an undisclosed percentage of the proceeds going to Rihanna’s charity, the Clara Lionel Foundation (CLF).

It’s still too early to know precisely how much these new T-shirts will cost, but if Dior’s past retail history is any indication, this second round of feminist tees will still take a toll on our wallets.

While feminist shirts might seem par for the course these days — both Jonathan Simkhai and Prabal Gurung have both featured feminist shirts in their lines — the question posed by the new Dior top certainly makes us think.

But the answer to the T-shirt, and the essay’s question, is yes: There have been great women artists. And Dior’s Chiuri is one of them. The questions remains, would you spend over $700 on a piece of her work?

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