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Corporate Background
Yahoo! Inc. (NASDAQ:YHOO) is a global Internet media company that offers a network of branded Web
programming that serves millions of users daily. As the first online navigational guide to the Web,
www.yahoo.com is the single largest guide in terms of traffic, advertising, household and business user
reach, and is one of the most recognized brands associated with the Internet. Yahoo! Inc. provides
targeted Internet resources and communications services for a broad range of audiences, based on
demographic, key-subject and geographic interests. Yahoo! traffic increased to 95 million page views
per day in March 1998.
Who's Working With Yahoo!?
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MCI Telecommunications Corporation, by co-branding Yahoo! Online powered by MCI Internet, designed to provide consumers with an integrated and simple solution to easily explore
the Internet with nationwide dial-up access coverage.
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Microsoft, by making Yahoo! the exclusive third-party provider of global directory serivces on the MSN Premier Subscription Serivce and on MSN.com
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Gateway 2000, to bring users access to Yahoo! services directly from the desktop of Gateway Computers through a customized version of Microsoft IE 4.0
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Compaq Computer Corporation, to bring users access to Yahoo! services directly from the desktop of Compaq Computers through a customized version of Microsoft IE 4.0
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E*TRADE, DATEK, DLJ Direct and Ameritrade, by providing on-line trading to users through Yahoo! Finance
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SABRE Travelocity, by providing on-line air, car and hotel bookings on Yahoo! Travel
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Amazon.com, in extending user searches with information on books to purchase related to their topics
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Visa International, by providing on-line shoppers with products and services such as the Visa Shopping Guide by Yahoo! and the Yahoo! Visa Card
What's New with Yahoo!?
Market Data
Stock Exchange: NASDAQ
Ticker Symbol: YHOO
Industry: Internet/New Media
Price @ 5/1/98: $118.63
Market Capitalization: $5.4B
Shares Outstanding: 45.8M
Estimated float: 18M
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